Statehood Economy
Railroad Avenue, the city’s primary commercial
and transportation corridor, became Central
Avenue in 1912, the year New Mexico achieved
statehood. Business and civic leaders in
Albuquerque had worked tireless for years to
shed the status as a territory.
Albuquerque continued to grow and prosper. The
federal government in the early 1900s would
become an increasingly large presence, marked by
a new building at Fourth and Gold in 1908, a
six-story courthouse and office building next
door in 1930 and the 262-bed Veterans
Administration Hospital built in 1932 southeast
of the city.
Downtown began to fill in with more
sophisticated buildings, including the Rosenwald
Building (1910); the distinctive, white-tile
Occidental Life Insurance Co. building at Third
and Gold (1917); the first skyscraper, the
nine-story First National Bank Building, at
Third and Central (1922); the six-story Sunshine
Building at Second and Central, the city’s first
big theater (1923); and the KiMo Theatre (1927).
Neighborhoods sprouted near the railroad’s
operations, and continued to expand across East
Mesa, enveloping UNM and moving beyond. More
than 300 subdivisions were registered between
1900 and 1940.
The lumber industry, following its peak in 1910,
began a rapid descent. After harvesting millions
of board-feet of timber over the previous
decade, American Lumber in 1913 halted
operations and went into receivership, throwing
hundreds out of work. The Santa Fe Railway, on
the other hand, was still growing and in 1914
began building its shops and roundhouse south of
Downtown.
New technology – the automobile – would threaten
the old. New Mexico in 1915 had 4,250 cars and
92 dealers, and these “automobilists” demanded
better roads. That year work began on the
transcontinental highway system called the
National Old Trails Highway, the forerunner of
Route 66. In 1920 Albuquerque could boast of 60
miles of graded streets. By 1929 it had 53 miles
of paved streets, much of it paved by contractor
A.R. Hebenstreit.
In 1917 Albuquerque Gas, Electric Light and
Power Co. and the Albuquerque Electric Power Co.
merged to form Albuquerque Gas & Electric Co.
The company’s offices were at 422-424 Central.
Its biggest customers then were the trolley
company and American Lumber. The lumber company
provided wood chips for the first power plant.
Understanding that flood control was critical to
Albuquerque’s economy, the Chamber of Commerce
in 1920 organized a mass meeting of property
owners that ultimately resulted in creation of
the Middle Rio Grande Conservancy District in
1923.
With the end of World War I in 1918, New Mexico
suffered from a postwar recession brought on by
drought and falling prices for agricultural
products. With the downturn, State National Bank
of Albuquerque failed. George A. Kaseman bought
up the bank’s assets in 1924 and used them to
start Albuquerque National Trust & Savings Bank,
which became Albuquerque National Bank.
Albuquerque was then seeing some tourists, but
business people wanted more. In 1923 they raised
money to build the elegant, Southwestern-style
Franciscan Hotel at Sixth and Central because
they thought the Alvarado was too small to
attract conventions. (Both hotels became parking
lots in the early 1970s.)
In 1925 business people petitioned Santa
Fe Railway to begin promoting tourism. Always an
eager partner in the city’s development, the
railroad started its “Indian Detours” program
the same year. Albuquerque became a hub of the
program, which relied on rail and bus to take
visitors around to see the sights. Tourism got
another shot in the arm a year later when the
new Route 66 began moving travelers from Chicago
to Los Angeles. In Albuquerque the route
initially passed down Fourth Street.
The city’s electric trolley succumbed to
competition from the automobile. It went out of
business in 1928, and its 12 cars became rooms
at an auto camp along Route 66. The trolley was
replaced by a privately owned bus company.
In this period the Chamber of Commerce helped
create The First American Pageant, a four-day
event with parades, concerts, dances, arts and
crafts, races and night dramas performed before
a papier mache pueblo. The event was intended to
replace the defunct State Fair.
In 1927 two railroad workers, inspired by
Charles Lindbergh’s flight across the Atlantic,
built runways on leased acreage and created an
air field. Entrepreneur James Oxnard bought
Franklin’s interest and added new hangars,
lights, beacons and expanded runways. The
facility was named Oxnard Field. By 1929
Albuquerque’s central location and good airfield
had attracted two competing carriers – Western
Air Express and Trans-Continental Air Transport.
In 1928 KGGM became
Albuquerque’s first radio station. It began as a
mobile station with equipment mounted on a
1.5-ton truck to broadcast a transcontinental
foot race when it entered Albuquerque. KGGM
later moved into a studio in the Hotel
Franciscan. (In 1932, KOB became the city’s
second radio station.)
Albuquerque gained a second airfield in 1929,
when Western Air moved to a the West Mesa. It
was there that Bill Cutter established a flying
school and charter service. The two airlines
merged and became Transcontinental and Western
Air, or TWA, in 1930.
The first housing boom was in 1922 with the
Country Club Addition, named for the club to the
east and later known as Spruce Park. Grenada
Heights followed in 1925 and a year later,
Parkland Hills, Knob Heights, Monte Vista and
College View. Seventeen subdivisions sprouted in
quick succession on the East Mesa.
In 1928 lawyer William Keleher and contractor
A.R. Hebenstreit acquired land from Franz
Huning’s heirs and platted the Huning Castle
Addition. Swamps made much of the land
unattractive for development, but that was
remedied after the Middle Rio Grande Conservancy
began projects to drain marshy lands and control
the river. Albuquerque Country Club moved from
the East Mesa to its current location in 1928,
which added prestige to the development. They
only got a few homes built before the Stock
Market Crash of 1929. (Most of the homes in this
affluent subdivision, which came to be known as
the Country Club neighborhood, were built after
World War II.)
Health care, including TB treatment, continued
to be a thriving industry. St. Joseph Sanitorium
was still in operation, and in 1930 the Sisters
of Charity completed a new 152-bed hospital to
serve the growing city. Southwest Presbyterian
Sanitorium by then had become a large complex of
buildings. Other new facilities in that period
included the 30-bed
Santa Fe Hospital at for railroad workers in
1926; the pueblo-style Veterans Administration
Hospital, built in 1932 at a cost of $1.25
million; and the Albuquerque Indian Hospital,
which opened in 1936.
The Great Depression
Albuquerque didn’t feel the brunt of the
Depression right away, the result of its
isolation, lack of major industries and a spate
of construction. But after 1931, the city reeled
from business failures and bank failures. It
wasn’t uncommon to see lines of the unemployed
seeking help.
Hardest hit were the small businesses on Route
66. Tourists were replaced by the migration of
impoverished job seekers immortalized in John
Steinbeck’s The Grapes of Wrath. In New Mexico,
unemployed Hispanic and Indian people formed
another wave, traveling north to work in
Colorado or south to the cotton fields of New
Mexico.
As the economy began to shrink in 1931, the
Santa Fe Railway had to cut its Albuquerque
workforce by nearly 40 percent and reduce its
workweek to four and a-half days. The county
tried to help with temporary road jobs, and the
federal government provided commodities, but it
wasn’t enough. In 1933 the Roosevelt
Administration began the Civil Works
Administration, which would provide a 90 percent
match for public works projects. The CWA in 1933
and 1934 supported more than 30 projects in
Albuquerque, including construction of Roosevelt
Park and Tingley Beach, and provided hundreds of
jobs.
Bank runs weren’t unusual. Merchant Louis Ilfeld
staved off a run on First National Bank by
showing up with thousands in cash, which he made
a great show of depositing. Worried depositors
decided that if Ilfeld trusted the bank, they
could too. Despite the gesture, the bank closed
in 1933, followed by First Savings Bank & Trust
Co. Banker George Kaseman tried to acquire First
National, but federal regulators believed
Albuquerque needed two banks. First National was
resurrected in six months through a loan blessed
by FDR himself, plus the agreement of depositors
to become shareholders. One of the board members
was real estate promoter D.K.B. Sellers.
In 1934 Clyde Tingley was elected governor. New
Mexico was then seeing some tourism but lagged
all other Rocky Mountain states. In 1935 the
Bureau of Tourism learned that the average
tourist spent $190.02 a day here. That year
Tingley launched a national advertising campaign
to promote the state’s mountains, Indian
culture, and landscapes and provided a colorful
road map. The campaign drew more visitors that
year than the other five mountain states. After
the first year, the state increased tourism
expenditures by $6 million. Albuquerque enjoyed
full hotel rooms and tourist camps, crowded
restaurants and out-of-state cars on the street.
Route 66, once again, delivered visitors,
especially after paving was complete in 1937.
The realigned route now crossed Albuquerque
along Central Avenue, and diners and tourist
courts sprouted up. The Mother Road helped not
only the hospitality industry but Indian
artisans as trading posts opened along the
route, offering high-quality rugs and pottery
along with the typical tourist fare.
Meanwhile, the Chamber of Commerce was busy. The
chamber had labored since the 1920s to relieve
Albuquerque’s dependence on the railroad. As the
Depression took a toll on the First American
Pageant, chamber officials agitated to restore
the State Fair. To that end the chamber raised
money to buy land and construction materials.
The chamber also worked to attract federal
offices to the city, and in some cases members
put up money to offer rent-free downtown
offices.
By 1935 the chamber was seeking an army air base
but promoting it quietly to avoid conflict with
rivals Santa Fe and Roswell. That year the
chamber’s board would begin lobbying personal
friends and acquaintances in Washington D.C. The
prime movers were Oscar Love, Frank
Shufflebarger, Ray McCanna, and Pierce Rodey,
who often traveled to the capitol.
The same year TWA had suggested that Albuquerque
have a municipal airport. With financial help
from George Kaseman, chamber boosters got an
option on 2,000 acres of land on the southeast
mesa. The City Commission agreed to sponsor a
WPA project. Gov. Clyde Tingley and two other
men attended FDR’s second inauguration in 1936
and returned with approval for $700,000.
By 1936 Clyde Tingley had become friends with
FDR. Tingley and Sen. Clinton P. Anderson
secured a bounty of federal funding, in
addition, for the State Fairgrounds, schools,
UNM’s library and administration building, Monte
Vista Fire Station, Jefferson School, Nob Hill
Elementary School, Monte Vista Junior High
School, Pershing Elementary School, the old UNM
Student Union, plus street and sidewalk
construction, sewer and power lines and road
paving.
With WPA funds pouring in, Albuquerque turned a
corner. There were signs of optimism. The most
important development in years was the ten-story
Hilton Hotel completed in 1939 by New Mexico
native Conrad Hilton. Hilton believed
Albuquerque was destined for great things.
Also in 1939 the municipal airport opened with
one of the longest runways in the country.
Boosters said Albuquerque was the “Air Capital
of the Southwest.” Experts claimed the weather
was ideal for flying 97 percent of the year. The
city’s excellent air and rail facilities were a
deciding factor in the selection of a site for
Los Alamos Laboratory.
Wartime Economy
By then, war had broken out in Europe. The
groundwork laid by chamber representatives paid
off when the Army Air Corps leased land east of
the city’s new airport to build a flight
training base, which became Kirtland Field. In
1941 2,000 men worked around the clock building
structures on the base, for a $3 million
infusion into the local economy.
The Santa Fe Railway’s repair shops and yards,
with 1,800 workers, were still the city’s
largest private employer. The military presence
increased rail activity. During the war the
railroad operated around the clock to keep
rolling stock in condition for unprecedented
demands of transportation.
The activity fueled a building boom in Downtown.
In 1940 and 1942, 450 new small businesses
opened their doors, and the city’s population
grew by 3,000. Home builders raced to provide
new housing at a rate of nearly one house a day,
with an average price of $3,200. The city added
1,200 new water meters in 1941. But as the war
effort soaked up construction materials,
civilian construction declined as the base
continued to add buildings.
The first government contractors of the modern
era appeared. The Eidal Manufacturing Co. opened
a factory in 1943 to assemble truck trailers and
tractors for the Army. Eaton Metal Co. built
metal pontoons used by the military in
amphibious landings. Martin Laboratories made
parts for autopilot gyroscopes.
The El Rey Theater opened in 1941. It included a
restaurant called The Hangar, decorated with a
mural of bombers in combat. Albuquerque had
eight other movie theaters by then – the
Sunshine, KiMo, Chief, Rio, Savoy, Mesa,
Coronado and Lobo.
In the 1940s, new antibiotics reduced the threat
of tuberculosis. St. Joseph and Presbyterian
evolved as modern health-care facilities, but
other sanitoria closed their doors. And by then
Lovelace Clinic, started by two recovering
tuberculars in 1916, had 16 specialists.